Viveat Susan Pinto And Arundhuti Dasgupta

Stories by Viveat Susan Pinto And Arundhuti Dasgupta

How Reliance Retail plans to take on ecommerce biggies

How Reliance Retail plans to take on ecommerce biggies

Rediff.com   23 Feb 2019

Reliance has announced that it will roll out its e-commerce platform to as many as 1.2 million retailers and store owners in Gujarat. This is part of a nationwide roll-out that will come later this yea, reports Viveat Susan Pinto.

Achhe din is here for India's advertising sector

Achhe din is here for India's advertising sector

Rediff.com   15 Feb 2019

India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.

Secret behind the success of India's top retail chains

Secret behind the success of India's top retail chains

Rediff.com   7 Feb 2019

While festive season spends by consumers did contribute to the uptick seen in Q3, experts said greater aggression displayed by retailers to corner a larger share of the shopper's wallet also worked.

Kishore Biyani readies Rs 2,750-crore war chest for Future Retail

Kishore Biyani readies Rs 2,750-crore war chest for Future Retail

Rediff.com   5 Feb 2019

The equity infusion will happen at Rs 505 a unit, which is a premium of nearly 14 per cent over February 4's close of Rs 444.60.

Subhash Chandra gets breather to repay Essel loans

Subhash Chandra gets breather to repay Essel loans

Rediff.com   4 Feb 2019

The company has kicked off sale of infrastructure assets as well as sale of a part of the promoter holding in Zee to repay loans.

Was Ravana the world's first aviator?

Was Ravana the world's first aviator?

Rediff.com   2 Feb 2019

'Even among scientists and technology mavens -- typically communities that tend to view the world through the lens of logos or reason and not mythos, there is a shiny-eyed enthusiasm for the mythical world,' says Arundhuti Dasgupta.

Exit Vodafone pug, enter network engineer

Exit Vodafone pug, enter network engineer

Rediff.com   25 Jan 2019

The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.

French firm's Indian arm buys Prabhat's dairy business

French firm's Indian arm buys Prabhat's dairy business

Rediff.com   23 Jan 2019

Besides the dairy business, the transaction also involves sale of 100 per cent shareholding in Sunfresh Agro Industries, a step-downsubsidiary of Prabhat, via a share purchase agreement, the company said.

How the 2019 poll ad campaigns will be different

How the 2019 poll ad campaigns will be different

Rediff.com   23 Jan 2019

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'

Ranbir Kapoor to ditch Pepsi for Coke

Ranbir Kapoor to ditch Pepsi for Coke

Rediff.com   15 Jan 2019

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.

Martin Sorrell: 'Massive changes sweeping advertising'

Martin Sorrell: 'Massive changes sweeping advertising'

Rediff.com   7 Jan 2019

'You have to tear it all down if you want to build something new tomorrow.'

Election 2019 set to loosen advertising purse strings

Election 2019 set to loosen advertising purse strings

Rediff.com   28 Dec 2018

GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.

Adi Godrej: 'There's no dearth of jobs in India'

Adi Godrej: 'There's no dearth of jobs in India'

Rediff.com   28 Dec 2018

'What exists instead is a clear gap between skilled people and the work at hand.' 'Employers on most occasions find it difficult to find a match between the two,' Adi Godrej tells Viveat Susan Pinto and Niraj Bhatt.

FMCG firms' lifestyle theory proved wrong

FMCG firms' lifestyle theory proved wrong

Rediff.com   24 Dec 2018

A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com   15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

Consumer goods output gets a durable boost

Consumer goods output gets a durable boost

Rediff.com   14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months

Shashi Kapoor's lasting legacy: Prithvi@40

Shashi Kapoor's lasting legacy: Prithvi@40

Rediff.com   10 Dec 2018

A year has passed since Shashi Kapoor passed into the ages. His movies live on on television, but Shashiji's greatest legacy must remain Mumbai's Prithvi Theatre, where people came to be entertained, informed and, perhaps, also enlightened.

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Rediff.com   6 Dec 2018

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.

How Pepsi, Coke plan to quench India's thirst

How Pepsi, Coke plan to quench India's thirst

Rediff.com   29 Nov 2018

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

In the name of Rama

In the name of Rama

Rediff.com   25 Nov 2018

'Politicians have long appropriated the hero turned god as their totem, but never before with the ferocious intensity of the present regime,' notes Arundhuti Dasgupta.